The Barista's Reboot

How Brian Niccol Is Rewiring Starbucks for a New Era

Brian Niccol didn't just step into Starbucks as its new CEO; he arrived with a blueprint honed from years of flipping fast-food fortunes. At 51, with a career that spans from Scope mouthwash at Procter & Gamble to the helm of Chipotle, Niccol has built a reputation for spotting the subtle frictions that erode customer loyalty and then engineering them o…