The Invisible Hand of Choice
How Nudges Shape Your Decisions
In 2017, Richard Thaler won the Nobel Prize in Economics for a radical idea: you’re not as in control of your decisions as you think. For over four decades, Thaler, a pioneer of behavioral economics, has studied how subtle psychological cues—known as "nudges"—steer human behavior. His work, including the 2008 bestseller Nudge (co-authored with Cass Sunstein, with over 5 million copies sold globally), reveals a truth that’s both fascinating and unsettling: your choices are shaped by invisible forces every day.
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