The Protein Revolution
From Farms to Labs, Redefining What We Eat
The quest for protein has always been at the heart of human survival, but today it's reshaping our world in unexpected ways. What began as a simple need for nourishment has evolved into a multibillion-dollar industry grappling with health demands, environmental pressures, and technological leaps. Traditional sources like beef from Cargill or chicken from Tyson Foods still hold sway, but alternatives are surging forward, driven by figures like Bill Gates, who invests heavily in plant-based innovators such as Beyond Meat and Impossible Foods.
As global consumption climbs—up 40% from 2000 to 2018, with Asia fueling over half that rise—the market is splitting into old guards and bold newcomers. Yet beneath the hype lies a deeper story: how our choices connect muscle-building meals to planetary health, and why the next bite might come from a petri dish or a cricket farm.
